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Francisco Marocho

I am creative, strategic, and a problem solver with nearly two decades of experience as a Manager overseeing Product, Business Strategy, and Planning. I have a proven track record of successfully launching new products, driving revenue growth, addressing business challenges, and achieving profitability. I am an expert across multiple disciplines and a successful collaborator with teams. I have extensive experience working at Global Tech companies, and expert knowledge of Latin American and U.S. markets.

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Experience

2022 - Present

AT&T

American multinational telecommunications holding company, $169 billion revenues and 203,000 employees.

Lead Product Manager, Broadband

Lead Go-To-Market and Project Management strategy for AT&T Fiber and Broadband products.

2014 - 2021

Entel

Subsidiary of Chilean Telecom group Entel. PERU: $1 billion revenues and 2,600 employees.

Business Owner, Prepaid Market

Led the business strategy for the prepaid market (70% of Peruvian consumers), managed the P&L, and oversaw the Strategy, Planning, and Product departments, reporting directly to the CMO. Led a team of 20+.​

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Business Development Manager, Mobility

Responsible for managing the annual strategic plan's elaboration, implementation, and monitoring. Led a team of 2. 

2008 - 2014

Nextel

Subsidiary of telecom NII Holdings (Argentina, Brazil, Chile, Mexico, and Peru). PERU: $250M revenues and 1,500 employees.

Supervisor, Revenue Assurance

Responsible for coordinating Revenue Assurance activities, which included identifying revenue leakage, optimizing revenue, and conducting profitability analysis. Led a team of 5.

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Education

OTHERS

  • Finance Planning Specialization

  • UX / UI Design

  • AT&T Management Development Program (selected) 

2014 - 2016

Master's Degree in Marketing Management

CENTRUM Graduate Business School, Peru

 

2016

Master's Degree of Science (M.S.), Marketing

EADA Business School, Spain 

2002 - 2007

Bachelor's Degree of Informatics Engineer

Pontificia Universidad Catolica del Peru, Peru

 

Speaking

MORE ABOUT ME...

Beyond my professional accomplishments, I am a proud son, husband and father. I am passionate about supporting LGBTQIA+ organizations including through fundraising; and I love challenges such as marathon bike rides (e.g., from San Francisco to Los Angeles) and triathlons (e.g., Ironman).​

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