top of page

Portfolio

1 / AT&T
  • Revenue Growth: Subscription Increase

  • Project: Smart Home Ecosystem 

2 / ENTEL
  • Revenue Growth: Business KPIs

  • Customer Experience

  • Partnerships

  • Innovation:

    • Commercial Offers 

    • Facebook & Instagram 

    • YouTube

    • Chip Power (self-activation)

    • New Digital Sales Channel (Mobile App)

  • Marketing

3 / NEXTEL
  • Profitability Model

ATT Logo

​Lead Product Manager, Broadband

(2022 - Present)

REVENUE GROWTH: Subscription Increase
Role: Go-To-Market Lead

Proactively developed the business strategy for a Broadband product, relaunched it with a new marketing playbook, training and sales incentives, resulting in a 100% increase in subscriptions within four months.

PROJECT: Smart Home Ecosystem
Role: Project Manager

Formulated and managed the project plan for the Smart Home Ecosystem, coordinating activities with cross-functional teams and external vendors (Google and others). The project included new products (hardware and software), mobile app, sales flow, billing, customer support, and E2E launch. 

ENTEL Logo

​Business Owner, Prepaid Market

(2014 - 2021)

Led strategy of prepaid market (70% of Peruvian consumers) and execution of initiatives in all the company. Managed the P&L. Led Strategy, Planning and Product departments reporting to Director and CMO. Led a team of 20+.

REVENUE GROWTH: Business KPIs
Role: Business Owner

Designed and managed the marketing growth strategy of Prepaid Market, achieving a substantial increase market share (from 3% to 23%), revenues (from $20M to $170M per year) and turning the business profitable.

​

Some campaigns launched: Video1, Video2, Video3, Video4, Video5, and Video6.

ENTELKPIs2.png

Customer Experience
Role: Business Owner

Redefined the digital strategy and customer experience, creating and launching new mobile applications and channels, leading NPS in Peru and Customer Satisfaction in LATAM.

​

Some campaigns launched: Video1, Video2, Video3, and Video4.

ENTELcustomerexperience3.png

Partnerships
Role: Business Owner

Partnered with top tech companies including Meta, Google, YouTube, Netflix, Spotify, TikTok, and Arena to develop new services, features, commercial offers, marketing campaigns, and channels, leading innovation in Peru and LATAM.

​

Some campaigns launched: Video1, Video2, Video3Video4, Video5, and Video6.

ENTELpartnerships3.png

Innovation: Commercial Offers
Role: Business Owner

Designed and implemented an aggressive marketing growth strategy, substantially increasing the market share from 3% to 23% as well as Brand Awareness.

​

Some campaigns launched: Video1, Video2, Video3Video4, Video5Video6, and Video7.

ENTELCommercial2.png

Innovation: Facebook and Instagram
Role: Business Owner

Co-created a feature with Facebook to provide an experience without using customers' data plans. It started as a pilot and due to its success was replicated in mobile operators worldwide.

​

Some promotional videos: Video1, Video2, and Video3.

ENTELFacebook2.png

Innovation: YouTube
Role: Business Owner

Co-created a feature with YouTube to provide an experience without using customers' data plans. Its success led to being replicated in motor operators globally.

​

Some promotional videos: Video1, Video2, and Video3.

ENTELYoutube3.png

Innovation: Chip Power (self-activation)
Role: Business Owner

Created a product that customers could buy and activate themselves via a mobile app. The product was displayed and sold in different retail stores and was the only product allowed to be sold during the Pandemic (company stores were closed). 

​

Some promotional videos: Video1, Video2, Video3 and Video4.

EntelChipPower2.png

Innovation: New Digital Sales Channel (Mobile App)
Role: Business Owner

Created a mobile app with new fingerprint technology and features that allow a salesperson to sell and activate different services in one transaction and track sales, incentives, and payments. Our success led to competitors trying to clone it within a year.

​

Google Play Link.

EntelDigitalChannel2.png

Innovation: Marketing
Role: Business Owner / Stakeholder

Successfully launched integral marketing campaigns (TV, Digital, BTL, and others) with a $38M annual budget. Led Entel to win Effie Awards upon their entry into the Peruvian Market.

​

Some awarded campaigns: Video1 and Video2.

EntelMarketing2.png
NEXTEL Logo

Revenue Assurance Supervisor

(2008 - 2014)

Responsible for the coordination of Revenue Assurance activities, including identification of revenue leakage, revenue optimization and profitability analysis. Led a team of 5.

PROFITABILITY MODEL
Role: Revenue Assurance Supervisor

Designed and developed a product profitability model consolidating relevant data sources. It improved business visibility, achieving $2M in savings and $1.5M in additional revenues.    

NextelModel2.png
bottom of page